The MaRS Simulacrum
The MaRS Centre currently occupies the Heritage Building, a former wing of Toronto General Hospital located at 101 College Street. The MaRS Centre is the center for the MaRS Discovery District, a not-for-profit medical research corporation, MaRS once being a backronym for Medical and Related Sciences.
This forward-thinking association and this brownstone, only fit when you consider that behind the facade that is the MaRS signage: a sheet of fake brick print containing the MaRS logo is steel. The wind will peel this layer away, revealing the MaRS is not quite what it appears to be, an uncanny display that questions the reality of the cityscape, but becoming a hyperreal truth in its own right.
This forward-thinking association and this brownstone, only fit when you consider that behind the facade that is the MaRS signage: a sheet of fake brick print containing the MaRS logo is steel. The wind will peel this layer away, revealing the MaRS is not quite what it appears to be, an uncanny display that questions the reality of the cityscape, but becoming a hyperreal truth in its own right.Labels: backronym, brownstone, hyperreality, jean baudrillard, mars centre, non-profit, reality, simulacrum, the center, toronto general hospital, uncanny
posted by justin | 9:00 p.m.
0 Comments:
Post a Comment
<< Home